What you must avoid doing and what you must do to make your written work stand out.

Who should attend?

This is a must for everyone who writes to communicate in business.  Delegates will include managers, executives, marketing staff and all those whose work requires them to write good emails, letters, reports and other forms of business communication.

COURSE OBJECTIVES

By attending this course delegates will learn

• How to write letters, emails and reports that inspire and persuade
• The seven golden rules of good writing
• How to add personality and expression to your writing
• How to direct your thoughts and plan your words
• How to write more quickly, more clearly and far more persuasively
• How to plan and prepare a concise and effective report
• How to write easily – almost as easily as you speak 

COURSE OUTLINE

Writing persuasively and with real impact

• How do we communicate mostly
• What the main mistakes are that we all make
• The seven golden rules of writing
• The proper meaning of good grammar 
• The importance of tone
• Writing an effective email and business letter
• Planning and creating a report to persuade, inform and sell

Tutor

Giles Emerson has huge experience in writing for government departments and agencies, and also writes for a range of private clients.

More than 20 years' experience as a professional writer has left him with an undiminished appetite for writing. He has written about war, gardening, health, banking, property, crime, young people, the arts, construction, telecommunications and more...

This workshop can be tailored for in-house training requirements.