When choosing a sales training course, we will help you to consider the specific needs of your sales team, the industry you operate in, and the skill levels of your sales professionals. It’s always beneficial to tailor training programs to address the unique challenges and goals of your organisation.

We provide entry level, intermediate and advanced sales skills training.

1. Entry-Level Sales Skills:

  • Ambition: What makes people succeed in sales.
  • Understanding customer needs: How to reveal opportunities and work with customers to close deals.
  • Hard and soft selling: Recognising what works and when. Understanding how to use both methods.
  • Decision making: Understanding how we make decisions.
  • Communication: Basic communication skills, both verbal and written.
  • Active Listening: Fundamental listening skills to understand customer needs through asking the right questions.
  • Product Knowledge: Understanding what you need, how and when to share your knowledge.
  • Proposals: Producing proposals that are more compelling for your customers.
  • Prospecting: Identifying potential leads and initiating contact to gain entry.

2. Intermediate Sales Skills:

  • People skills: Understanding the mind and how to get the best out of yourself and others.
  • Performing under pressure: Mind traps to watch out for and how to manage them.
  • Trust: Developing empathy and rapport to build trust.
  • Business success: This depends on relationships and relationship skills.
  • Becoming a New Supplier: Dealing with resistance, using the triangle of to change.
  • Objection Handling: Learning to address common objections and how to bridge these effectively.
  • Presentation Skills: Creating and delivering compelling sales presentations that fit your audience.
  • Selling styles: Consultative selling, story telling, solution architect…
  • Closing Techniques: Mastering various closing techniques to secure deals.
  • Time Management: Prioritising your activity to optimise your most productive selling time.

3. Advanced Sales Skills:

  • Strategic Selling: Understanding the strategic aspects of the sales process.
  • Negotiation Skills: Advanced negotiation techniques for win-win outcomes.
  • Consultative Selling: Becoming a trusted advisor by understanding and solving customer problems.
  • Complex Sales Processes: Handling longer, more complex sales cycles.
  • Key Account Management: Handling and nurturing key accounts.
  • Enterprise Sales: Managing sales in large corporate environments.
  • Solution Selling: Providing tailored solutions to address specific customer needs.
  • Networking: Building and leveraging professional networks for sales opportunities.
  • Executive Presence: being able to perform when working with senior leaders.

4. Continuous Improvement and Adaptive Skills:

  • Adaptability: Adapting to evolving market trends and customer behaviours.
  • Continuous Learning: Embracing a mindset of continuous improvement and staying updated on industry trends.
  • Innovation: Bringing creativity and innovative thinking to sales strategies.
  • Emotional Intelligence: Understanding and managing emotions in sales interactions.
  • Self reflection: Learning to turn failure (success) and frustration into valuable learning, that empowers your growth.
  • Resilience: Developing resilience to cope with rejection and overcome challenges.

More about PSL

Proven Track Record:

With a track record of success, PSL has empowered thousands of employees to become customer service masters. Our programs are designed to deliver tangible results and enhance customer satisfaction.

Achieving Your Objectives:

Some use training as a defensive way to protect their brand, some use it to drive growth and some to support and motivate their employees. What is that you want to achieve? We can help you.

Tailored Solutions:

Our training programs are meticulously tailored to meet the unique needs and challenges of your team, your industry, business or organisation.

Expert Trainers:

Boredom is the enemy of learning. Our courses are interactive, and memorable. Expect dynamic workshops, group activities, and real-life simulations that make learning enjoyable.


We operate in all time zones. Our experience also means we can make training relevant for your culture and local requirements.

Flexible Training Formats:

We understand the importance of flexibility. Choose from in-person workshops, virtual training sessions, or a blend of both to accommodate your team’s schedules.

Customisable Modules:

Our modular training approach allows you to customise programs based on your specific goals.