PSL commercial awareness Training

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We provide:

• Workshops that are tailored to meet your needs and the availability of your team.
• Very clear how to resources.
• Tools that fit your business and the situations that your team have to deal with.
• Training that is practical and inspiring.

protect profit and customer relationships

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Your people make decisions every day that affect your business results. The additional work they agree to. The time they spend on site. The promises they make. The opportunities they notice or overlook.

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PSL’s commercial awareness training helps engineers and technical teams understand the business consequences of their actions and handle commercial conversations with confidence.

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Do any of these situations sound familiar?‍

• Additional work gets done without agreeing the price.
• Customers question charges because the value has not been explained.
• Customers remember and recycle issues to gain a discount.
• Avoidable repeat visits consume time and margin.
• Your team makes commitments without considering their cost.
• Useful recommendations go unmentioned because people feel uncomfortable “selling”.
• Everyone is busy, but profitability does not reflect the effort.

What is commercial awareness?

Commercial awareness means understanding how your business and your customers’ businesses work and using that understanding to make better decisions.

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For technical teams, it connects the job in front of them with the wider picture.
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Turn commercial understanding into results.

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Knowing that margin matters is only the beginning. Your people also need the communication skills to act on that knowledge when a customer is impatient, a job is running late or an awkward request arises.

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PSL connects commercial awareness with practical questioning, listening, expectation management and decision-making under pressure.

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Training can use your team’s own situations, helping people practise language and approaches they can use at work.

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What should your business gain?

The programme focuses on behaviours that support better commercial results and stronger customer relationships.

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Agreeing the measures before training helps you assess progress, for example, additional work authorised, repeat visits, billing disputes and qualified opportunities passed to sales.

• Better control of additional work and avoidable costs.
• Clearer customer expectations and fewer disputes.
• Stronger explanations of service value.
• More relevant opportunities identified and passed on.
• Better use of engineering time.
• Greater confidence in commercial conversations.